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It's
not enough to just have a website. You need to know what it's
doing for you. To do that you need to know several things:
- How
many people are visiting your site.
- Where
they're coming from.
- What
they're doing while they're there.
- Which
page they're abandoning your site from.
Many
web hosts provide a tracking service based on your site's
server logs. These software packages were designed to help
webmasters manage their sites, not to help marketers perfect
their sites from the business perspective. Thus they aren't
much help in building your online business.
Netbex
can provide you with a comprehensive tool for evaluating exactly
what's happening on your site. Without getting into the technical
details let's just say that we put some script on each page
of your site (invisible to users of your site) that tracks
visitors every step of the way. So you'll know:
- Which
search engines your visitors used to find you.
- The
keywords they used on the search engines.
- Which
pages they visited.
- How
long they stayed on your site.
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